ENSL
The limestone face of Triglav under a deep blue sky

Milan Demšar · Interim director

Company turnaround

The best view comes after the hardest climb.

I take charge of companies in crisis. Five companies led, two turnarounds achieved: Pekarna Postojna and Elektrode Jesenice.

Triglav, photographed by Milan

Unlocking insight, challenging established thinking, achieving sustainable advantage.

Approach

  • Partnership with stakeholders
  • Teamwork and expertise
  • Company culture and technology
  • Capital and leadership

Three decades, one climb

From international sales at Iskra, to leading companies through crisis, to rebuilding my knowledge for the digital economy.

  1. 1980 to 1990

    IskraEconomist, sales manager, commercial manager

    International sales, marketing, purchasing and logistics in a large company. My career path is the proof.

  2. 1990 to 2001

    Five turnaroundsInterim and finance director

    The expected results for five owners. After one bankruptcy, appointed to lead a second company in the same group.

  3. 1991 to 2015

    POSVET, KranjDirector and owner

    Occasional consulting, and a rebuilt knowledge base for a world where knowledge is key for every person, company and country.

Track record

Five companies in crisis, from bakeries to steel. Two turned around. For three, I gave the owners, in a very short time, the insight they needed to decide on bankruptcy. Open a case to read what happened.

Elektrode JeseniceManaging director1998 to 2001Turnaround achieved

200+ employees · welding wires and electrodes · S.Ž. steel group

I was there from the founding of the new company after the parent company's bankruptcy, and after three years handed it over to regular management as a profitable, stable company. The S.Ž. group gave me a special award for the successful turnaround.

Pekarna PostojnaManaging director1996 to 1997Turnaround achieved

55 employees · bakery and confectionery

Hired as interim manager because the company had been making losses for several years. In less than a full year I halved the monthly losses: changes to the programme and customers, higher productivity and quality, new prices and suppliers, and a renewed company shop. I handed the company over to a new owner and director.

Veriga LesceManaging director1997 to 1998Bankruptcy proposed and accepted

200 employees (1.200 a few years earlier) · ship, automotive and special chains

Interim manager after an unsuccessful earlier restructuring. After analysing the turnaround options for the largest successor company, I proposed bankruptcy, and it was accepted.

Metalna TGS, SenovoFinance director, board member1995 to 1996Ended in bankruptcy

200+ employees · tower cranes under Liebherr licence

One of three board members, responsible for finance. The licence had already been terminated before I came, leaving the company without its own programme and without its largest customer, the licensor Liebherr. It ended in bankruptcy.

Energoinvest TTL, LjubljanaManaging director1990Planned bankruptcy

250 employees · high-voltage transformers · Energoinvest group (30.000+)

My first crisis-management post. After analysing the company and the alternatives, I proposed bankruptcy in agreement with the group board: the all-inclusive restructuring it needed was impossible at the end of Yugoslavia.

From my public CV on XING.

Case study

Elektrode Jesenice: rescuing the healthy core of a bankrupt company

The full story, written by the managing director who led it: the first 90 days, then 33 months to a profitable company, and a special award from the S.Ž. group.

almost200jobs safeguarded
over€1Mprofit accumulated
Read the case
Turnaround case

How I turn a company around

Four fronts, in the order a company in crisis needs them. Finance first, business second.

Company turnaround

  1. You're in Charge, Now What?
  2. The First 90 Days
  3. Company Turnaround
  4. Rapid Performance Improvement
  5. Strategy, Organization and Operation Analysis
  6. Finance and Business Restructuring Plan
  7. Leading Change: 1st Finance, 2nd Business
  8. Partnership with Stakeholders; Teamwork

Financial restructuring

  1. Liquidity Management: Cash is King
  2. Working Capital Release
  3. How to Cut Costs
  4. Controllership
  5. Asset Divestment
  6. Restructuring Sources of Assets
  7. Financial Statement Analysis and Planning
  8. KPIs critical to Liquidity and Profitability

Sales and marketing

  1. Customer Insights and Segmentation
  2. Sales and Channel Effectiveness
  3. Pricing and Inescapable Downsizing
  4. New Product Development Management
  5. Digital Marketing and Multichannel
  6. Customer Service and Pipeline Management
  7. Customer Experience and Brand Management
  8. 3-S, 4-P and an entire company focused on the customer

ICT

  1. Initially no large new ERP, CRM or BI projects
  2. Many small ICT projects:
  3. to increase operational efficiency
  4. to support customer experience
  5. to improve supply chain management
  6. for effective fact-based management
  7. to create smart simplicity
  8. Benchmarking approach for rapid improvements

Twelve concepts, 82 knowledge blocks

A management toolkit condensed from the best business books into mind maps. The route follows a turnaround from taking charge to sustaining the result. Pick a stage.

1Take charge2Diagnose3Restructure4Execute5Sustain
All 12 concepts

Knowledge blocks by area

How the concepts break down into the tools I combine for a particular company.

Strategy

  • Strategic Analysis
  • Business Model
  • Porter's Strategy
  • 4+2 Formula: What Really Works
  • Financial and Business Restructuring Plan

Execution

  • Controlling
  • Balanced Scorecard
  • Aligning operation, strategy and people
  • Adept culture, management and leadership

Organization

  • Organizational Design
  • Organization 4-DNA
  • IT System
  • Business Function Competencies

Leading change

  • Kotter's Eight-Stage Change Process
  • Change of Structure, Systems, People and Culture

Operation

  • Operation Process and Coordination
  • Technology and Operational Standards
  • Operation Planning and Quality System
  • Customer and Cost/Profit Culture

Learning organization

  • Senge's The Fifth Discipline
  • Kobayashi's 20 Keys to Workplace Improvement
  • Learning by doing

Open the method library

From my collection of quotes

The further a society drifts from the truth, the more it will hate those that speak it.

George Orwell
Milan Demšar

Values first, although business is built on interests.

I insist on respecting both; neither may override the other. My management style is democratic or autocratic as the case demands, and I always challenge conventional thinking and the flaws of company culture.

  • 2MBAs, in Slovenia and in Austria
  • 130+US business books studied
  • 3foreign languages: English, German, Serbian/Croatian
  • ~100business trips to partners abroad
Read the full profile
Interim manager or consultant

Available for your needs

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